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Unique Showcase Open For Business
Not only is the new Fruehauf showroom the only one of its’ kind for trailers in the UK, it is also large enough to accommodate up to 6 trailers and rigids in comfort. It houses examples of Fruehauf’s traditional range of bathtubs and plankers, as well as its latest additions in both trailers and rigids.
Key suppliers are also taking advantage of this unique facility to illustrate why Fruehauf have chosen their product as standard equipment by establishing side displays positioned around the outside of the showroom.
Representing a £100,000 investment and covering some 9500 sq ft, joint Managing Director Stuart Ritchie said “This is a highly visible demonstration that Wordsworth Holdings Plc are prepared to invest in the future of Fruehauf, and that they intend to be in the tipper market for the long haul.”
Speaking from his Grantham office, Chairman Duncan Wordsworth said “When we acquired the assets of Fruehauf I said that we wanted to build on Fruehauf’s tipper market leadership by raising the standard of quality, investing in modern production facilities, and developing new products. I believe that Fruehauf has made great strides in all three of these, and I could think of no better way of demonstrating this than by providing a facility to showcase it’s products.”
Adjoining the showroom is a sales office where visitors can discuss their requirements in comfortable surroundings over a cup of tea or coffee, whilst looking out over physical examples of the various models and options available. “We wanted to provide a comfortable and relaxing environment for our customers, akin to that of a BMW or Mercedes car showroom” said Stuart Ritchie. Looking at the comments written in the visitors book so far, it looks as though this is yet another case of ‘mission accomplished’.
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